"Save the cheerleader, save the world"! (Yes, this proves I'm a sci-fi geek!) The plight of "Heroes" protagonist Claire Bennett Monday nights on NBC was roundly discussed and viewed in the series' first season. But in reading an article from Financial Times last week, maybe the catchphrase for the world economic crisis is close to that - "Save the small business, save the (economic) world!" It looks as though Claire has been battered by something. Maybe she had a mortgage, or was injured trying to stop another financial meltdown!?
In any event, as the world reels from the economic cataclysm upon us, the cascade of ideas as to how to fix it are endless. But with nearly half of all American workers employed by the over 27 million small businesses, it does seem logical that their success is the tipping point. And increasingly, success is achieved by differentiation. Technology is one of those methods of differentiation - if you can do it better, faster and cheaper than your competition, you have a leg up.
Many in the SMB space are looking at technology improvements, but need guidance without the price tag of hiring an expensive IT person. The ones that are succeeding are hiring firms like SecurElement to obtain that edge, without breaking the bank. If you aren't, and wonder just how... you know where to find me!