March 18, 2013

Getting to the Nexus

According to, the definition of a nexus is "a causal link" or "a connected group or series," and Google is playing off those definitions with their Nexus 10 tablet. Since the Nexus 10 was the first to challenge the Apple iPad "supremacy" in the tablet space, let's take a look at how they stack up.
Manufactured by smartphone giant Samsung, the Nexus 10 is a svelte 603 grams in weight which is about 10% less than the iPad. The screen size is just over 10 inches (diagonal) which about 5% larger than the iPad, and it features more pixel density (looks sharper) and has a rough and tumble factor as it's made with Corning's Gorilla Glass. Though both the Nexus 10 and the iPad sport a dual core processor, the Nexus 10 has double the RAM. While the cameras are similar, the Nexus 10 has an LED flash which the iPad lacks. Maybe the best feature is that the Nexus 10 is costs less.
To be fair, the Apple device has some advantages as well like the far more extensive App Store, reportedly better battery life in mid-heavy usage, and deeper market penetration. It will be interesting to see just how much the Nexus 10 can carve into the iPad leadership and whether it has the chops to fend off the hard-charging Microsoft Surface Pro. In any case, the Nexus 10 has provided a solid option for the SMB space in their continued adoption of tablet computing and mobility. It may not end up being who has the largest market share that is declared the winner, but the one that can continuously innovate and drive more flexibility and usability in many different scenarios. Stay tuned for the final case next week in the upstart Surface Pro!


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